• The Google Analytics Cheat Sheet

    Michael Wiegand, Director of Analytics

    Updated: March 2019

    We published the original Google Analytics Cheat Sheet back in 2010. Here it is, updated for 2019, still free, still no registration required. Take a look:

    Get the Cheat Sheet Here

    Michael Wiegand, Director of Analytics
    Director of Analytics

    In nearly two decades as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. He now heads Portent's analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing D&D, and supporting Seattle Sounders FC.

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    1. Thanks for going through the effort – at a first glance it looks really useful, and I already found 2-3 things I will try out later!
      We need more “idiots” like you ?? Thanks again!

    2. Very good PDF, especially the subdomains section. I’ve found that event tracking is a very good use of Google Analytics, maybe you could include a brief summary in another cheat sheet ??
      About a year ago I wrote a post on my site about it, I’m not proud of the post though, I’m rubbish at explaining things!

    3. Hi Ian:
      This is great! Thanks a ton for putting it together.
      One question: could you make it a bit more printer friendly? I try to print it and it’s so teeny I can’t even read it.

    4. Every post you make reminds me of all of the work I have yet to do. Thank you so much for the document and your efforts, they are greatly appreciated.
      Thanks Ian!

    5. I am fortunate. I live not two blocks from Google headquarters, and two of my friends are programmers with Google.
      I mentioned the strategies being used by SEO analysts the other day, especially regarding page rank, and one friend said. “Are we still offering that?”
      His comment was that the programming at Google is so compartmentalized and dynamic that he would be surprised if any one person had a handle on the effects of any one “strategy” on the overall positioning of an entity on a search.
      In other words, all this analysis goes on, and Google itself has folks employed who believe it irrelevant to the Google system itself.
      Things change in the Google system so often that, although each change is made to get a better result on a search, that doesn’t easily translate into one or even many ways of an entity climbing to the top of a page result.
      What works one week may be obsolete the next.
      That’s just the way a living ever-evolving system works. To try to pin it down in any absolute manner is a hopeless task.

    6. Ian, this is so useful, thanks for the effort you’ve put on producing it. It is definitely handy to have all the essential tricks compiled in one single doc… cheers, David

    7. The cheatsheet is great. Even better are the various blogs listed, I was only following Avinash Kaushik, will be adding the others to my list.

    8. This is a great document. For webmasters and corporations, this is an extremely helpful tool to decipher some of the technical elements of Google Analytics.
      The tough part is still getting executive buy-in for GA. As a web analytics consulting company, we are always recommending GA as a great mid-market solution but people are always worried about Google reading their data.
      Tough sell as I can understand the concerns…

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